Have You Driven a Ford Lately? Maybe You Shouldn't
Unless you've been living in a cage, you know that the American auto industry is in a bad fix. While Chrysler is doing well with the help of it's German friends, Ford and GM are struggling. A lot of this is self imposed, with both companies placing too many eggs in the Truck/SUV market and not enough in cars. Both companies need to start making good cars and getting people to buy them. And they can't afford to be choosy about who buys them, they just need a lot of green coming in.
So, I'm a little perplex about Ford reaching an agreement with American Family Association. My friend Randy Stern reports that Ford will pull advertising from gay media such as the Advocate (high-end brands like Volvo and Jaguar are exempted) and in exchange, the American Family Association won't boycott the automaker.
Hmmm...last I checked, there isn't a big market of Christian bigots chomping at the bit to buy Fords. There is however a large GLBT market that is willing to buy cars and this silly move by Ford will only give them more impetus to by a Toyota or Honda over a Ford.
Ford really isn't in a position to be dissing an important market that could save it's behind. I doubt that the American Family Association is going to start steering their people Ford's now that they aren't advertising in those nasty gay publications.
A few years ago, the Steven Spielberg movie Schindler's List, the movie about the Holocaust made it's network debut. Ford bought up all the advertising for the broadcast so that it could run nearly uninterrupted. It was a bold symbolic move for the automaker, because it's founder Henry Ford was a known anti-semite. In it's own way it was trying to make up for the past.
I applauded Ford then. I condemn them now for bowing to the modern day version of anti-semites who treat gay people like vermin all in the name of Jesus.
If Ford decides to do this, then they deserve to go out of business. I know that this gay man won't buy a Ford and I will urge others to do so.