Tuesday, December 20, 2005

Update on Ford

A good friend reminded me that I probably should update the goings on concerning Ford and ads in gay publications. Last week, Ford reversed it's earlier decision to drop advertising in gay publications. You can read about it here. After a meeting with several gay rights organizations, including the National Gay and Lesbian Task Force and the Human Rights Campaign, Ford decided to not only advertise it's Jaguar and Land Rover brands in gay publications, but all of its brands. You can read Ford's statement by going

here.

This was a good decision by Ford. As I said earlier, in a time when the Blue Oval is fighting for its survival, it needs all the potential customers it can get. Kudos to Ford for reaffirming its commitment to tolerance and fairness.

Note:I made a mistake in the previous post about Ford. I said that Ford was dropping advertising in gay publications, save Jaguar and Land Rover. That was incorrect. In reality, Ford did not advertise it's entry and mid level brands in gay publications, but did market it's higher level brands like Volvo and the two formentioned. Ford's statement last week indicated that now all Ford brands will advertise in gay publications. Sorry for the mistake.

2 Comments:

At 3:19 PM, Blogger Kevin W. said...

Was someone upset because Ford wants not only gay people, but all people to buy their vehicles???

 
At 6:20 PM, Blogger mscobb said...

Ford had a lot of problems, Ford being the founder (person), not the company. He was idolized by Hitler, even had a picture hung in his headquarters. But this is back in the pre WWII era. i think they have to be fair and try and appeal to the ever tolerant society that we ;ive in now. This does not mean that i am saying that ford as a company ever hated gays, or that they should. But it is good for ford to advertise to al people know matter their beliefs.

 

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